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Veterans Memorial Coliseum

Veterans Memorial Coliseum at the Alliant Energy Center in Madison Wiscosin is the ideal venue for trade shows, conventions and assembiles as well as concert hall rental.

For decades, the Coliseum has been home to Madison's most unforgettable and entertaining shows and performers. Recently renovated, this historical and dynamic facility is geared up for your concert, family show, or sporting event. Upholstered seating, a flawless sound system, 9 spacious dressing rooms, and full box office services make the Coliseum ideal for promoters and event planners. Your next sold-out show awaits you at the Coliseum.

Amenities At A Glance:

  • 10,231-person capacity
  • 20,000-75,000 square feet of flexible, functional space
  • Updated suites, locker rooms and lobbies.
  • Luxury suites available for small group rentals
  • Two lobbies (East & West)
  • New video scoreboard
  • Sound system upgrade
  • Refurbished, upholstered, and padded seats
  • Room for up to 360 (8’x10’) exhibit booths
  • Nine spacious dressing rooms
  • Multiple surfaces available including: dirt, ice, basketball court, carpet, concrete, Astro Turf, Homesote, Sport Court
  • Full theater curtains available including borders, legs, act and rear
  • Full service in-house decorating including carpeting and pipe and drape
  • Wide range of audio-visual equipment
  • Total overhaul of the lighting system with dimming capabilities
  • Full box office services available in-house including Ticketmaster services
  • In-house catering by Centerplate
  • New concession stands with digital video menu boards
  • Unlimited weight load floor
  • 20’x20’ freight door

View Our Interactive Brochure!


 View Sample Floor Plans*:

*Seating charts reflect the general layout for the venue at this time. For some events, the layout and specific seat locations may vary without notice.