About Us

Our Sponsors


Alliant Energy Corporation is a regulated, investor-owned public utility holding company providing regulated electric and natural gas service to approximately one million electric and 420,000 natural gas customers in the states of Iowa, Wisconsin and Minnesota. Alliant Energy Corporation holds the naming rights to the Alliant Energy Center and has done so since 2000.



New Holland manufactures a wide range of equipment, including a full line of tractors; hay and forage equipment; and harvesting, crop production and materials handling equipment. New Holland also manufactures a compact tractor line equipped with the same comfort and easy-to-use features designed for larger tractors.


Pepsi-Cola out of Windsor, WI near Madison distributes wholesale carbonated and non-carbonated beverages to the Madison and surrounding areas.

When you choose Wisconsin Equine Clinic for your horse, you are assured that every medical condition, from critical care to routine, will be handled under one roof by outstanding doctors who have been recognized as the best in their field.

Interested in Sponsorship Opportunities?

The Alliant Energy Center is proud to establish business relationships with our sponsors as we move into the future. The Center welcomes the opportunity to share with you our vision of the future as you join us in formulating a unique partnership in having your company become a part of the Alliant Energy Center. Sponsors enjoy high visibility exterior and interior signage. To discuss opportunities in the Veteran's Memorial Coliseum, contact Jim McCue. For all other venues, contact Bill Franz, Chief Financial Officer.


City of Madison, Wisconsin Capitol Skyline