Event Planning

Welcome to the Alliant Energy Center of Madison, Wisconsin. We look forward to the opportunity to host your next event. From concerts, festivals, and horse shows, to banquets, conferences, and corporate gatherings, we have the facilities, amenities, and event services you need to successfully execute your next event. In addition to the Coliseum, New Holland Pavilions, and Willow Island outdoor event venue, we also have Exhibition rental halls, conference rooms, and banquet halls for rent. Our team of friendly and experienced event coordinators will help guide you through the essential steps of the event planning process to ensure that your experience is as straightforward and stress-free as possible.

We’ve included a list of planning tools on the right hand side of this page to help you quickly and easily plan your upcoming event with us. The list includes helpful information such as: our amenities and floor plans, catering and event services, photo and video tours of our facilities, and a direct link to our proposal request form. We understand that the success of your upcoming event comes down to how well we help you execute the details. Contact one of our friendly and knowledgeable event professionals today to start planning your upcoming event at the Alliant Energy Center of Madison, Wisconsin.

Please feel free to contact a member of our staff.


Our sales team is also available to answer any other questions you may have about planning your upcoming event with us. Please feel free to contact a member of our staff listed below or email sales@alliantenergycenter.com. We’re always happy to help!

Ben Gordon   Marlee Yahn
Sales Coordinator   Sales Coordinator
608-266-4981   608-267-1549