Event Planning

Welcome to the Alliant Energy Center of Madison, Wisconsin. We look forward to the opportunity to host your next event. From concerts, festivals, and horse shows, to banquets, conferences, and corporate gatherings, we have the facilities, amenities, and event services you need to successfully execute your next event. In addition to the Coliseum, New Holland pavilions, and Willow Island outdoor event venue, we also have Exhibition rental halls, conference rooms, and banquet halls for rent. Our team of friendly and experienced event coordinators will help guide you through the essential steps of the event planning process to ensure that your experience is as straightforward and stress-free as possible.

We’ve included a list of planning tools on the right hand side of this page to help you quickly and easily plan your upcoming event with us. The list includes helpful information such as: our amenities and floor plans, catering and event services, photo and video tours of our facilities, and a direct link to our proposal request form. We understand that success of your upcoming event comes down to how well we help you execute the details. Contact one of our friendly and knowledgeable event professionals today to start planning your upcoming event at the Alliant Energy Center of Madison, Wisconsin.


Alliant Energy Center is taking precautionary measures to ensure the health and safety of its employees, clients, visitors, and the Dane County community. We continue to closely monitor the COVID-19 situation with the expertise of local, state, and federal health officials and have developed guidelines and procedures for the sanitation and cleaning of our facility. The Alliant Energy Center Clean Slate Program summarizes our initiatives being rolled out in response to the COVID-19 pandemic. 

Please note that the images on our facility floor plans may not reflect the latest guest experience such as social distancing and changes to food and beverage.

If you have specific questions about these procedures and protocols, please direct inquiries to our Administration team via email at aec@alliantenergycenter.com.  

Read Clean Slate Program


Alliant Energy Center is here for our clients as they navigate their event modifications based on public health and safety guidelines and procedures. Our philosophy of being versatile, collaborative, innovative, creative, and dedicated is in motion with our new initiatives to keep you and our employees safe. We have put together the COVID-19 Guidelines Planner Checklist to assist you and your organization in the planning process.

Review the questions within the checklist below to ensure all avenues have been addressed prior to your event. We do ask that you inform your attendees to respect and follow our posted instructions while visiting Alliant Energy Center. If you have any questions or concerns, please contact your sales manager or event coordinator to discuss your event and attendees.

Through all of this, Alliant Energy Center is dedicated to you every step of the way. We are in this together!

Read COVID-19 Guidelines Planner Checklist


Our sales and marketing team is also available to answer any other questions you may have about planning your upcoming event with us. Please feel free to contact a member of our staff pictured below. We’re always happy to help!

Brent McHenry
Sales Coordinator